Visuals for Serious Black Coffee.

An observational approach.

A person holding a black paper cup with the text 'Serious Black' and a key logo, sipping from a straw.

A quiet look into the textures, materials, and atmosphere of the space. Shot across multiple visits & locations to capture how the light shifts throughout the day.

Wooden shelves with coffee bags and a coffee grinder in a cafe.
Person pouring coffee from a metal pitcher into a black cup with the words 'Serious Black' on it, on a light-colored surface.
A close-up view of an espresso machine pouring coffee into a glass cup.
A black cup with a clear plastic lid and straw containing a cold beverage, on a wooden surface.
Sign reading 'Serious Black' inside a coffee shop with a menu, seen through a plant.
A glass with layered coffee and cream, with a candle in front of it, on a white surface.
Two black bags of coffee on a wooden shelf by a window, labeled 'Serious Black,' with graphics of a black cat and a black hole, indicating different coffee flavors and origins.
A group of men sitting at an outdoor table of a coffee shop called 'Serious Black Coffee'. They are engaged in conversation, with a menu board visible on the wall behind them. There is a shaded area with greenery and a white building in the backgroun
A person in a black hoodie with 'Serious Black' logo holding a black coffee cup with a straw.
A woman with black hair wearing a black sweatshirt with 'SERIOUS BLACK' logo, holding a black cup with similar branding, and sitting at an outdoor cafe.
Person with black hair in a top knot wearing a black T-shirt with white graphic art, showing characters and text, inside a cafe or restaurant near a window.
A person with dark hair tied in a bun, wearing a black t-shirt and gray pants, is leaning over a record player on a wooden desk, with their hand reaching into a black bag. They are near a window with sunlight coming through, with a green wall and fra
A person's hand with painted nails holding a black paper cup with a straw, on a wooden table.